"Genevieve™ is our attempt to re-create the earliest gins, which came to be known as “genever” (or “Geneva gin,” or “Hollands gin,” or “Schiedam-style gin”). We use a grain mash of wheat, barley, and rye malts, which is distilled in a copper pot still with the same botanicals as our modern “distilled dry gin,” Junípero Gin.

Many early cocktail recipes that call for “gin” actually mean “genever gin,” which has a strong flavor profile because it is pot distilled from a grain mash. We encourage you to experiment and let us know about any recipes you think are a success. Of course, the most common way to consume genever has always been straight: either chilled, over ice, or—best of all —shaken with ice. A slight haze may form, which is normal for this all-natural product."